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Newco News Press release | Introducing Scentz Car Perfume: A luxurious driving experience exclusive to Newco Europe UK Ltd

Introducing Scentz Car Perfume: A luxurious driving experience exclusive to Newco Europe UK Ltd

Birmingham | 15-04-2024

The Scentz Company is a leading innovator in the fragrance industry. Newco is thrilled to announce the much-anticipated launch of Scentz Car Perfume for forecourt traders. Set to hit the market in April, this ground-breaking brand will be exclusively available to Newco, offering forecourt traders an unmatched opportunity to elevate their customers' driving experience.

Scentz Car Perfume is a captivating collection of car fragrances that promises to transform every drive into an unforgettable sensory journey. With a commitment to quality and sophistication, The Scentz Company has crafted five distinct scents, each inspired by prestigious destinations around the world.

Discover the enchanting fragrances:

  • Tokyo Dreams: Revel in the fresh scent of spring with notes of magnolia, cedarwood and Sakura.
  • London Flair: Indulge in exotic fruits and citrus – only the best for the city dwellers.
  • Rio Carnival: An intense burst of fruits, spices and mint only found in the Copacabana.
  • Dubai Nights: Sweet woody and vanilla notes – capture the essence of the night kings.
  • Milan Spirit: Luscious lime and herb infusion – bring out the true spirit of the fashion capital.

Each scent has been meticulously curated to transport drivers to exotic places with every breath, creating a magical atmosphere within the confines of their car. The long-lasting freshness provided by the diffuser ensures that the enchanting aroma lingers for an impressive 60 days, making every drive a pleasurable and immersive experience.

Exclusively available through Newco

Scentz Car Perfume is exclusively available through Newco Europe UK Ltd. Forecourt traders will have the unique privilege of offering their customers a product that cannot be found elsewhere. To make the launch even more enticing, customers will receive all five scents, six times in an attractive display. This strategic packaging allows forecourt traders to present this new and refreshing product to their customers in the most appealing manner.

Wide range of products

The Scentz Car Perfume assortment extends beyond traditional spray bottles, offering a comprehensive range of products. This includes cards, diffusers, spray bottles and beanbags. Each accessory is available in the signature scents: Tokyo Dreams, London Flair, Rio Caraval, Dubai Nights, and Milan Spirit.

"We are thrilled to introduce Scentz Car Perfume exclusively through Newco, providing forecourt traders with an exceptional opportunity to offer their customers a unique and luxurious driving experience. Their fragrances are carefully crafted to transport drivers to faraway destinations, making every journey a memorable one," said Chris Nuttall, Head of Forecourts UK at Newco Europe UK Ltd

Don't miss out on the chance to bring the enchanting world of Scentz Car Perfume to your customers. For more information, please visit or contact your account manager.

About The Scentz Company

The Scentz Company is a renowned name in the fragrance industry, committed to creating innovative and captivating scents that enhance everyday experiences. With a focus on quality and exclusivity, The Scentz Company continues to push the boundaries of fragrance craftsmanship.

About Newco Europe UK Ltd

Newco Europe UK Ltd is the non-food specialist for the petrol industry and has been supplying comprehensive solutions since 2004. With our category management-based solutions, we help forecourts excel in non-food. Newco works with planograms, based on data analysis in which you’ll find products in the following categories: air fresheners, bulbs, batteries, connectivity, truck accessories, lubricants, consumables, cleaning solutions, sunglasses and much more!

Media contacts

Sandra Fonken, Marketing Specialist